You only have a few seconds to grab the attention of your website visitors and convince them to stick around. That first impression can be the difference between getting a new customer – or not! Your website should be professional, trustworthy, and address the needs of your customers.

In this presentation, Mike Simays shares 18 key ways to ensure that you are providing the best “user experience” possible for your website visitors and potentially driving more conversions in the process. Whether you have an existing website or are in the process of developing a new one, implementing these valuable tips will ensure a better and more engaging user experience for your customers.

Mike Simays presents workshops to SCORE clients and owns Customer Journey Pros, a digital marketing agency in Chester Springs, PA. Mike specializes in Google advertising, website development, copywriting, and general marketing support to small businesses and nonprofits. He is also experienced in maximizing customer engagement through marketing automation, search engine optimization, conversion rate optimization, customer relationship management, and website design. Mike has a Marketing degree from the University of Vermont with additional professional development through the University of Illinois and Penn State University.

Registration is required. Registration will close 2 hours prior to the scheduled start time of the event. A Zoom link will be emailed to registrants 2 hours before the event begins. Make sure to check the email address you registered with to receive the link. You do not need a Zoom account to attend the virtual program.