This is an online event, attendees will receive the Zoom link upon registration along with a reminder email two days before the start of the event.

LinkedIn is an invaluable resource for building a professional network, connecting with colleagues and employers, and looking for jobs. Join Lynne Williams in this multi-part series to gain practical knowledge on how to use LinkedIn and tips to build your professional brand.

This is the second session in the LinkedIn series and is aimed at users who are ready to go beyond the basics and would like help at how to better optimize their brand and network. Attend this session to learn some tips and tricks that may be unfamiliar to even advanced LinkedIn users. Topics include:

• Your account dashboard (i.e., the control panel to manage your account)
• Tagging 
• Skills endorsements
• Recommendations
• Joining and managing groups 
• Following influencers
• Following companies
• Exporting connections to Excel
• Exporting profiles to PDF
• Free vs premium account
• QR codes
• Shortened URLs
• Posting on the homepage, publishing, and posting in groups
• Character counts
• Getting LinkedIn help 

Even advanced users have learned a few new tips!

Lynne Williams, Ed.D. Candidate, is the Executive Director of the Great Careers Group, which provides online career development and networking for career transition (job seekers) and career management (employed and self-employed). Lynne writes resumes, LinkedIn profiles, and LinkedIn company pages, and focuses on keywords. She is currently working on her doctoral dissertation on the topic of LinkedIn. Lynne was on the 2024 list of the Top 50 LinkedIn Experts worldwide with other LinkedIn peers, and was also included on the 2022/2023 list. In addition, she was on the Philadelphia list of the top 15 LinkedIn Experts in 2023. Connect on LinkedIn at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.